News

18 March 2010 Can your warranty deliver more profit?

Taking time out to review sales processes can be difficult, especially in the current market conditions, but maximising warranty opportunities at point of sale can be key to retaining customers.

Making the most of opportunities boosts profit in all areas of a dealership, not just in aftersales, and ultimately it can give you the chance to sell more cars.

Checking your operations and warranty sales processes on a regular basis is vital. This is where we can help, as process improvement and implementation is a key element of our dealer proposition.

Small, regular changes to what you're already doing can give significant gains over time.

Checking that the warranty you offer is best suited to the cars you sell and the customers who buy them is an easy first step - the best products aren't always the cheapest.

Making sure you're offering the right products isn't just about revenue. The right customer proposition can help improve the overall ownership experience, especially when those customers need to make a claim. This then helps keep customers within your dealership and builds brand loyalty as a result of a positive experience with your service.

It's also worth double checking that all your add-on products such as warranty and GAP are fully integrated into your sales pitch and are introduced at an early stage of the process. A seamless and natural introduction of add-on products helps the customer understand the 'bigger picture' of protecting their new purchase, as well as underlining your confidence in the vehicles you're selling.

We don't stop at providing market-leading products. We can also support you in making sure you've got the best balance of stock to deliver the long-term opportunities for add-on product sales.

We think that monitoring what's going on locally is key for every dealership and helping you to manage your stock turn and to source the cars that are best for your business yields long-term benefits all round.

To find out how Car Care Plan can help you to maximise your warranty profits, call us on 0844 573 7591 or contact us.

For media enquiries, please call Andrew Jackson on 0844 573 6299