News
Taking time out to review sales processes can be difficult, especially in the current market conditions, but maximising warranty opportunities at point of sale can be key to retaining customers.
Making the most of opportunities boosts profit in all areas of a dealership, not just in aftersales, and ultimately it can give you the chance to sell more cars.
02 March 2010 Warranty sales process improvements stack up to better margins
Reviewing your warranty sales process is something that often gets overlooked or put off but small, regular changes to what you're already doing can give some significant gains over time.
9 February 2010 A dealer guide to selecting the right warranty provider
Providing or selling a warranty on a used car isn't solely about up-front profit - it is also a long-term strategy which may reap financial rewards for many years to come.
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