News

17 December 2008 Warranty products help to bolster dealers' profitability

Despite a slump in new and used car sales, the UK's leading provider of vehicle warranty, GAP, MOT & Tyre insurance products, Car Care Plan has unveiled promising sales for the year to date.

The Yorkshire-based provider of car warranty programmes has seen a four per cent increase in its sales so far in 2008, compared to the same period in 2007, with warranty plans proving the biggest seller amongst dealers.

Despite seeing fewer customers purchasing new cars, it seems many dealers are increasing their revenue by selling added-value products which allow them to build relations with customers and can help customer retention.

Increased consumer demand for high quality, reliable vehicles, coupled with the need for motorists to manage their everyday budgets has meant that dealers are finding car warranty plans more appealing than ever before.

In recent months, Car Care Plan has added a plethora of new clients to its roster of dealerships and implemented a series of training programmes to help inform dealers about the value that quality plans can bring which have helped the provider bolster its sales. The company has also expanded its business into Central and Eastern Europe over recent months to further develop Car Care Plan's portfolio of clients.

Paul Newton, managing director of Car Care Plan Holdings Ltd said: "It's an incredibly challenging time for the motor industry but we're keen to support dealers and manufacturers to help bolster their revenue."

"We've spoken to many of our dealers and we're pleased that they're finding our products increasingly relevant for their customers, which is demonstrated in our promising sales figures. In uncertain times, consumers are looking to keep their vehicles for longer, therefore want peace of mind that their car will remain in top condition, without breaking the bank.

"We're finding that both manufacturers and dealers really value good quality plans which not only make customers feel valued, but helps produces good, downstream revenues such as servicing, maintenance and MOT. Furthermore, with warranties available for three years, they really can help build confidence between the consumer and dealer."

Car Care Plan provides a range of warranty programmes and associated products to manufacturers and motor dealers across the UK. It specialises in car care programmes including warranty, gap insurance, service plans and paintwork and upholstery programmes.

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